Amy Childs & Ultimo Lingerie … Shut Up!

Last week saw the announcement that, the ex-Only Way Is Essex star Amy Child’s was to be the new face, and body, of Ultimo’s Bra Queen Collection for Tesco.

According to the popular lingerie brand, the Bra Queen brand is designed for the everyday woman who loves fashionable lingerie, without the fashionable price tag.

In terms of the actual collection, it is aimed at creating comfort, shaping, extra lift and cleavage enhancing techniques with sizes ranging from a B to DD cup. The designs are a combination of feminine laces, sexy leopard prints and sophisticated satin fabrics.

Celebrity Lingerie Campaigns

When looking at the Amy Childs and Ultimo Lingerie campaign, it got me to thinking about other successful celebrity and lingerie brand campaigns.

When doing a little research online, it turns out there have been hundreds, and I’m guessing there will be hundreds more to come.

So here is my Top 10 Celebrity Lingerie campaigns.

10. Pussy Cat Dolls for La Senza

9. Freddie Ljungberg for Calvin Klien

8. Kelly Brook for New Look

7. Rihanna for Armani

6. Kate Moss for Agent Provocateur

5. Megan Fox Armani

4.  Miranda Kerr for Victoria's Secrets

3. David Beckham Armani

2. Eva Mendes for Calvin Klien

1. Kylie Minogue for Agent Provocateur

Enjoy.