Wednesday, 7 December 2011

H&M Swimwear Models Are Nothing But Robo-Babes.


When looking over the latest lingerie & fashion news, whilst sipping my morning cup of tea, I noticed that today's headlines were reporting on yet another fashion scandal. 

High-street retailer H&M have admitted to using computerised bodies and then super imposing a human head onto their swimwear models. 


Yet again, we have been shown that not all celebs/models/anyone who has a photo taken, are the ‘perfect person’ with perfect skin, hair, nails etc. No matter what their size they still have blemishes, cellulite and imperfections on their bodies. 

I tweeted last week at my shock (and no longer beating myself) up at the idea of not having great skin or being as toned as I would like to be. As an article was published showing the launch of a new tool that enables people to see who has been photo shopped in magazines. Another extreme example of 'body perfection' is celebrity blogger, Mr Paparazzi’s, fake ‘Ab’s on his 'Celebrity' Big Brother appearance. 


H&M's Thoughts...

So how have H&M responded to this revelation…here is what spokesman H├ącan Andersson had to say:

“It’s not a real body, it is completely virtual and made [by] the computer. We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer.”



“This is not about ideals or to show off a perfect body, we do this to demonstrate an item of clothing. This is done for all clothing, not just for underwear, both male and female clothing,” 



First of all, H&M are misleading customers as they do not state on their site that these women are computerised except their face. Second of all they say its not about ideals or the perfect body then why haven’t they 1. Used a mannequin all the way through or 2. Used a real women? 

The issue of how we look is being a pressing matter within society. With millions of women buying products to make them ‘perfect’ (don’t get me wrong, I am one of these women also) but maybe it’s time that we all took a step back and realised that we are all beautiful no matter what our shape, size or looks show. 

Just some food for thought, I’d love to get all your opinions? 


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