Yes ladies, I did the same thing as you all did, jump for joy, when I heard that Mr David “Golden Balls” Beckham was launching an body wear collection for the popular high street brand H&M.
We have all seen ‘those Armani adverts’ of Becks looking lush in his tight y-front pants. However when H&M released the ‘official pictures’ this week, I just had to do a blog post on the wonderful Mr Beckham.
According to reports, David is set to reveal his latest collection to 162 million people during a Super Bowl ad break on February 5th (which is costing him a mere two million pounds).
The ad will show David’s nine-piece body wear collection (which of course will be modelled by him) and will be launched across 1,800 H&M stores. I for one cannot wait for this video.
So until this blessed day arrives here are a few images of the actual underwear itself.
When looking over the latest lingerie & fashion news, whilst sipping my morning cup of tea, I noticed that today's headlines were reporting on yet another fashion scandal.
High-street retailer H&M have admitted to using computerised bodies and then super imposing a human head onto their swimwear models.
Yet again, we have been shown that not all celebs/models/anyone who has a photo taken, are the ‘perfect person’ with perfect skin, hair, nails etc. No matter what their size they still have blemishes, cellulite and imperfections on their bodies.
I tweeted last week at my shock (and no longer beating myself) up at the idea of not having great skin or being as toned as I would like to be. As an article was published showing the launch of a new tool that enables people to see who has been photo shopped in magazines. Another extreme example of 'body perfection' is celebrity blogger, Mr Paparazzi’s, fake ‘Ab’s on his 'Celebrity' Big Brother appearance.
H&M's Thoughts...
So how have H&M responded to this revelation…here is what spokesman Håcan Andersson had to say:
“It’s not a real body, it is completely virtual and made [by] the computer. We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer.”
“This is not about ideals or to show off a perfect body, we do this to demonstrate an item of clothing. This is done for all clothing, not just for underwear, both male and female clothing,”
First of all, H&M are misleading customers as they do not state on their site that these women are computerised except their face. Second of all they say its not about ideals or the perfect body then why haven’t they 1. Used a mannequin all the way through or 2. Used a real women?
The issue of how we look is being a pressing matter within society. With millions of women buying products to make them ‘perfect’ (don’t get me wrong, I am one of these women also) but maybe it’s time that we all took a step back and realised that we are all beautiful no matter what our shape, size or looks show.
Just some food for thought, I’d love to get all your opinions?
